Posted on May 18, 2009 - by Eric

App #1 Status Report

The Iphone apps marketplace is wrought with GOTCHAs! and mysteries that releasing something feels like a videogame all in itself. Do something wrong and your app will go down hurtling to the depths of obscurity and its GAME OVER for your awesome (at least you thought so) app.

That is why all the publicly shared sales stats and strategies are very much appreciated and have even give the whole community a sense of comradeship. After reading countless articles and forum posts on countless websites. We have realized that even with our TopTop5 and iLuc (project name) being smaller scoped than most of our app design doc, we need to go smaller.This has to do with Iphone dev being a really really new environment for us and also to minimize risk while we learn to navigate the market.

As a result, both of those apps are now pushed down the pipeline and 4 smaller, newly designed apps are put ahead. These apps are designed with the following points in mind;

• the concept has strong ties to a real world object (so its instantly recognizable and inviting)
• its a wholesome affair (don’t want to restrict ourselves to male demographics) BUT has to have a certain edge to it (we generally don’t like toothless games, they are easy to forget)
• the app’s ELEVATOR PITCH should be strictly communicable in ONE SENTENCE.

These apps while smaller in scope are still built to be fun and are no way something that buyers will feel cheated in terms of value. As a preview, here is the title screen.

behind a frosted glass

Its been that “Ideas are a dime a dozen, good execution is the most important thing”, however, seeing that these apps are pretty easy to clone (and we are still noobs). You can’t blame us for being over protective. Anyway, I hope you stick around. As we are already running prototypes on our devices and there may be more to report on in the coming weeks